Earth Day is celebrated each year on April 22 with events globally to demonstrate support for environmental protection. For the 2015 edition, James was invited by China World Hotel, the Beijing flagship property of Shangri-La Hotels and Resorts, to film a special video. The five minute piece coincides with Shangri-La’s Rooted in Nature campaign, its in-house initiative to guarantee sustainable practices within the group and also for its guests. Woven around interviews with its chefs and management, James visits China World Hotel and explores its environmental commitment from the kitchen to the boardroom. The video was released to social media in China on Earth Day.